Research & Optimisation
I uncover user needs and business opportunities through research, testing, and analytics — turning insights into real improvements that drive engagement and conversions.
Extensive experience helping diverse brands turn ideas into impact
I partner with clients ranging from startups to global enterprises, using user research and data-driven insights to craft tailored, human-centric digital experiences that deliver real value.
While my career has advanced from individual contributor to leadership roles, I remain deeply involved in hands-on research and design. This balance of strategic leadership and practical expertise enables me to drive exceptional outcomes for every client.
Extensive experience helping diverse brands turn ideas into impact
Don’t just take my word for it…
is simply one of the best professionals I have interacted in UX CX area.
Innovative solutions in action
BlackRock Voting Choice
An industry-first SaaS solution for retail investors to participate in ESG voting decisions inline with their ethical values and policy governance preferences.
M&S Scan, Pay, GO
Revolutionising the in‑store purchase experience. Say adios to queues!
TOG Meeting rooms
Seamlessly book desks and meeting rooms in hundreds of co-working spaces